Privacy Policy

LIVE Tapestry LLC, doing business as Bonfire AI

At Bonfire AI ("we," "us," or "our"), we are committed to protecting your privacy and ensuring that your personal data is handled responsibly. This Privacy Policy outlines how we collect, use, share, and safeguard your information when you interact with our services.

1. Purpose and Scope

1.1 Introduction

Bonfire AI respects your privacy and is dedicated to protecting your personal data. This Privacy Policy explains what information we collect about you, how we use it, and your rights regarding your data.

1.2 Applicability

This Privacy Policy applies to:

• Website Users: Individuals who interact with our websites (including heybonfire.com) and social media pages.
• Customers: Organizations and individuals using Bonfire's products, services, and applications.
• End Users: Individuals who interact with AI guides deployed by Bonfire customers on their own platforms.
• Event Attendees: Individuals who attend events hosted or sponsored by Bonfire AI.
• Marketing Prospects and Communication Recipients: Individuals who receive marketing communications from us or are assessed for customer eligibility.

1.3 Data Controller

For the purposes of data protection laws applicable in your country, LIVE Tapestry LLC, doing business as Bonfire AI, located at 357 Highland Dr., Rantoul, IL 61866, is the data controller responsible for your personal data.

2. Information We Collect

2.1 Personal Data You Provide

We may collect the following types of personal data:

• Contact Information: Name, email address, phone number, organization name, job title or role.
• Account Information: Username, password.
• Payment Information: Credit card details, billing address.
• Organizational Content: Sermons, training materials, documents, and other content uploaded to create AI guides.
• Feedback and Correspondence: Messages you send to us, survey responses.

2.2 Information Collected Automatically

When you use our services, we may automatically collect:

• Device Data: IP address, browser type and version, operating system, device identifiers.
• Usage Data: Pages visited, time spent on pages, clickstream data, interaction with emails.
• Conversation Data: Prompts submitted to AI guides and responses generated, used to improve guide accuracy and for cited-source traceability.
• Cookies and Similar Technologies: We use cookies to enhance user experience and analyze site usage.

2.3 Information from Third Parties

We may receive information about you from:

• Social Media Platforms: Profile information, interactions with our content.
• Marketing Partners: Demographic data, interest preferences.
• Publicly Available Sources: Business contact information, organizational details.

3. How We Use Your Information

3.1 To Provide and Maintain Our Services

• Creating and managing your account and AI guides.
• Processing transactions and payments.
• Providing customer support.
• Training organization-specific AI models using Customer Data.

3.2 To Communicate with You

• Sending service-related announcements.
• Responding to your inquiries.
• Providing updates on products and services.

3.3 For Marketing and Promotional Activities

• Sending newsletters and promotional materials.
• Personalizing marketing content.
• Analyzing the effectiveness of our marketing campaigns.

3.4 To Improve Our Services

• Monitoring and analyzing usage and trends.
• Developing new features and services.
• Enhancing user experience.

3.5 For Security and Compliance

• Detecting and preventing fraud.
• Complying with legal obligations.
• Enforcing our terms and policies.

4. Sharing Your Information

4.1 Service Providers

We may share your personal data with third-party vendors who assist us in: payment processing, data analysis, email delivery, hosting services, and customer support. Key providers include cloud infrastructure providers (e.g., AWS), analytics platforms, communication platforms (e.g., Twilio), and CRM tools.

4.2 Customer Deployments

When an organization (our customer) deploys a Bonfire AI guide, end-user conversation data is processed on behalf of that organization. The deploying organization's own privacy policies and data practices may also apply to those interactions.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the involved parties.

4.4 Legal Obligations

We may disclose your information to comply with legal obligations or to protect our rights, including to government authorities, law enforcement officials, and courts.

4.5 With Your Consent

We may share your information with third parties when you have provided explicit consent. We do not sell or share personal data for cross-context behavioral advertising.

5. Cookies and Tracking

We use essential session cookies and optional analytics cookies. You may reject non-essential cookies via our cookie banner or through your browser's Do-Not-Track or Global Privacy Control settings.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. You may request deletion of your data at any time by contacting us at support@heybonfire.com.

7. International Data Transfers

Your personal data may be transferred to and processed in the United States and other countries. These countries may have data protection laws different from your own. We ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) for EEA/UK transfers, to protect your data in accordance with this Privacy Policy.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal data against unauthorized access, disclosure, alteration, or destruction. Data is encrypted in transit (TLS 1.2+) and at rest. However, no method of transmission over the internet or electronic storage is completely secure.

9. Your Rights and Choices

9.1 Access and Correction

You may request access to your personal data and request corrections to any inaccuracies.

9.2 Data Portability

You may request a copy of your personal data in a structured, commonly used, and machine-readable format.

9.3 Deletion

You may request the deletion of your personal data, subject to certain exceptions provided by law.

9.4 Opt-Out of Marketing Communications

You can opt-out of receiving promotional emails by following the unsubscribe instructions in those emails or by contacting us directly.

9.5 Cookies and Tracking Technologies

You can control cookies through your browser settings and other tools.

9.6 Exercising Your Rights

To exercise any of these rights, please contact us at support@heybonfire.com.

10. Children's Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children under 13. If you believe we hold such data, please contact us and we will take steps to delete such information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will revise the Effective Date at the top of this policy and provide notice via email where required.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

13. Additional Information for California Residents

Under the California Consumer Privacy Act (CCPA/CPRA), California residents have specific rights regarding their personal information.

13.1 Categories of Personal Information Collected

We collect the following categories:

• Identifiers: Name, email address, postal address, phone number.
• Commercial Information: Records of products or services purchased.
• Internet Activity: Browsing history, search history, interaction with our websites.
• Customer Content: Organizational materials, conversation data.
• Professional Information: Job title, employer, organizational role.
• Inferences: Preferences, characteristics, behavior.

13.2 Your Rights Under CCPA/CPRA

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected.
• Right to Delete: You may request that we delete any personal information we have collected from you.
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Opt-Out of Sale/Share: We do not sell or share personal information as defined under CCPA/CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

13.3 Exercising Your Rights

To exercise your rights, please contact us at support@heybonfire.com or by mail at 357 Highland Dr., Rantoul, IL 61866.